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Ars Electronica is an Austrian cultural, educational and scientific institute active in the field of new media art, founded in Linz in 1979. Ars Electronica's activities focus on the interlinkages between art, technology and society. It runs an annual festival, and manages a multidisciplinary media arts R&D facility known as the Futurelab. It also confers the Prix Ars Electronica awards.

Since 1979, the annual festival has been a gathering of artists, scientists and technologists, intended as a setting for experimentation, evaluation and reinvention. The festival has always exerted a public presence in Linz, mounting large-scale open-air projects and holding lectures, discussions and workshops in a wide range of public venues. Each year the festival is devoted to a specific theme and it attracts around 579 participants and about 85,000 visitors.

With its nearly 40 years of experience in trans-disciplinary work, Ars Electronica will facilitate the planning, organization and implementation of the exhibition and outreach activities in the framework of “Roots & Seeds XXI”. This set of experiences and networks as well as its world-renowned presentation platform will be an ideal ground for this project.

Ars Electronica’s network (ie. Studiotopia, STARTS Regional Centers, European ARTificial Intelligence Lab) and its annual highly visible Festival will contribute with its communication and dissemination resources so that “Roots & Seeds XXI” can tap into all these privileged resources and highly increase its dissemination outreach.